Stickers or naklejki, and emojis have been pretty much a trend in social media and messaging apps nowadays. According to a survey, about 6 billion stickers are being used every day around the world on messaging apps.
A Change in our Brains
While we go through life mostly unaware it, but we mimic each other’s emotions and expressions when we talk in person. This plays a major role on how we empathize and build a relationship with one another. However online, we miss out on the important factor of emotion and empathy — or, at least, until stickers or emojis came along.
According to scientists, when we look at a smiley sticker, a part of the brain is activated; the same ones as those that are stimulated when we see a real human face. It changes our moods, and we may even alter our facial expressions just to match the emotion of the sticker.
The interesting part is that this isn’t something that came naturally to us when we were born. It is something that our brains developed in the past few years. Thus, social media has definitely changed our brain patterns.
Speech Pattern Changes
Emojis and stickers are recognized by our brain as nonverbal cues, which mean that we process them as emotional communication, not words. And emotional communication is just as important as words when communicating a message clearly. For instance, in verbal communication, researchers note that if speakers aren’t allowed to make gestures while talking, they’d relatively become less fluent.
Basically, stickers and emojis are doing what the tone of voice does on the phone and what gestures and expressions do in face-to-face verbal communication. In fact, there’s evidence that shows emojis and stickers shift our vocabulary; instead of the internet slang, users usually key-in its emoji and sticker counterparts instead.
Tips for Incorporating Stickers in Marketing
- Understand the stickers. Before you put stickers on your text, it would be best that you get in-depth understanding of what they mean and when they should be used.
- Know your audience. According to a linguist, people fall into groups that have specific habits with certain emoticons, just like how slang terms are spread. This means that how people use stickers and what they use would vary according to their age, location, gender, and even social class.
- Know how stickers would fit to your tone and voice. Determining your voice and tone on social media can help in maintaining authenticity.